about

Mrs Yu Sun, a cross-cultural consultant with a particular focus on Anglo-Chinese communications in business, is the Managing Director of Orient Business Consulting Ltd, also trading as Yuyumedia.

Previously working with Shanghai government as a project manager, She has worked on many international projects between China and Britain. As a native Chinese, she employs her knowledge and experience to help bridge cultural and business divides through effective communication.

Yuyumedia, established in 2005, provides a range of cross-cultural communications trainings and consulting services to support corporate clients communicate effectively with Chinese counterparts.